LINNPOWER - Our Story and Vision
Linn, a passionate extreme sports enthusiast and mechanical expert, founded Linnpower. With extensive experience in production and R&D roles at various Chinese electric skateboard manufacturing companies, Linn has honed his skills and expertise in the field. During his career, he also designed and manufactured DIY parts for BMW cars in his spare time.
Linn's vision is to create pure, high-quality electric skateboards. His dedication to developing and manufacturing top-notch electric skateboards stems from his deep love for the sport.
What Makes a Good Electric Skateboard?
Linn often ponders what makes a good electric skateboard and what kind of joy and experience it should bring to consumers. The first electric skateboard was developed by Boosted, offering an experience akin to surfing and snowboarding. The thrill and exhilaration come from the sense of speed and carving. Therefore, to fulfill this mission, an electric skateboard must excel in multiple aspects, such as power performance, smoothness, and handling.
Characteristics of a Good Product
Consumers need high-quality products that are:
- Affordable: Offering good cost performance so consumers can afford it.
- Reliable: Ensuring components operate normally during rides, minimizing the risk of damage to the rider.
- Durable: Providing longer usage life.
Why Linn Can Make Great Electric Skateboards
Linn understands users because he is an electric skateboard enthusiast who truly knows how to use them. Every detail is personally experienced and designed by him. He also has years of design experience, material knowledge, craftsmanship skills, and quality control expertise. Many components in current electric skateboards are the result of Linn's work.
Our Mission and Vision
Beyond manufacturing, we have contemplated many issues, particularly about the future direction of the Linnpower brand. With extensive entrepreneurial experience, our team understands the intense competition in the electric skateboard industry. Despite many brands like Boosted, Lacroix, and Laycon having exited the market, we believe in sharing our vision with our users and potential customers.
We are doing something great by providing users with high-quality products and services that reflect our team’s values. Our goal is to create a long-lasting brand, with the product being the most important aspect. We plan to expand our product line to include mountain boards, AT boards, longboards, mini boards, and even drift e-tricks. We will no longer be limited to DIY products, leveraging our extensive industry experience to bring new products and experiences to consumers.
What is the Right Thing for Linnpower?
Continuously enhancing our brand, product, and service value perception in consumers’ minds is our sole pursuit. This will be our long-term business logic, rooted in our fundamental thinking about what ideals a company should strive for and for whom it exists.
Our users are passionate and pursue the ultimate experience, valuing product experience over competitive orientation, cost orientation, or parameter orientation. Electric skateboards are highly technological sports equipment, and our users are eager to pursue the best.
Our Core Values
1. Adhering to Long-termism: We aim to do the right things correctly, free from pressure, to establish a long-lasting brand.
2. Mutual Benefit: Ensuring satisfaction for all stakeholders is our mission. We aim to provide quality products and services to consumers, create a respectful work environment for employees, offer mutually beneficial platforms for partners, and deliver reasonable returns to shareholders.
3. Design-Driven and User-Oriented: We focus on meaningful products that cater to deep-seated user desires such as beauty, joy, and self-significance, rather than participating in technical parameter competitions.
Historical examples like Henry Ford and Steve Jobs highlight the importance of understanding users' latent needs. Linnpower will break into the high-end electric skateboard market with a focus on design and user orientation. Our goal is to build a distinct, great brand, prioritizing first-class capabilities over market share.
Strategic Choices for Linnpower
Our strategy is to stay close to users, respect consumer culture, and consider all issues from the consumer perspective. We learn from other brands' strengths to improve our weaknesses. Even in a shrinking industry, opportunities and possibilities remain. By adhering to our values and principles, we can avoid mistakes and do the right things correctly.